Ronnie Fieg, the owner, apparently bet that his customers would find the idea of a cereal bar as much of a nostalgic sugar rush as he did. When Kith opened up a cereal bar, Kith Treats Cereal Bar, on its premises in 2015, that was an extension of the business owner's personality. Pogue offers up an example of what she means: Kith Retail, LLC, a clothing and sneaker store in Brooklyn. "Food has become just another platform for self-expression for both consumers and companies – a way to express creativity and even their sense of design." "Just as people have always sought to express who they are through the clothes they wear and possessions they own, Gen Z and Millennials will further explore and express their identity through the foods they eat," Pogue says. That is, food isn't just about good nutrition but that what you eat says a lot about your identity. She believes that in 2017, Millennials and the next generation will continue to take the whole "you are what you eat" to an entirely new level. Wanda Pogue, chief strategy officer at Saatchi & Saatchi New York, a creative advertising agency, has a lot of experience working with food brands. You may start thinking of what you eat as an extension of your personality. So with the new year here, how will millennials continue to shape how we eat and think of food in 2017? A few educated guesses include. Through interviews over and over again, I kept hearing that people want something that’s tangible, that they can see and feel and smell and taste and that we’re the guinea pigs of growing up in that world." And the truth of the matter is that it’s not exciting all of our senses. When the author Eve Turow was discussing her 2015 book (and this title is a mouthful), A Taste of Generation Yum: How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs, and Microbrews Will Make or Break the Future of Food with The Atlantic, Turow said: "We have formed into a society that’s so accustomed to sitting in front of a screen and typing, for the vast majority of the day. Some of the fascination with food may be due to millennials being so linked to technology. The push to eat healthier, more eco-friendly foods like cage-free eggs and the rise of the meal preparation companies that send customers nutritious, fresh ingredients that they can quickly make into a cooked meal – that's all been attributed to the influence of the millennials. The achievements you make next year could springboard you to something even greater than you imagined, whether it be a turning point in your career or personal life.And good, healthy food makes millennials happy. I urge you to seek a resolution you will be proud of, and stick to it. Sticking to one, whether it is a career goal, lifestyle change or the culmination of many forgotten goals, takes commitment and personal accountability. After all, no big feat comes easily, and New Year’s resolutions are not for the faint of heart. This is true for not only your day-to-day work, but for your weight loss goal as well.Īpproaching lofty resolutions with a checklist of three in hand can help keep you on the path to success throughout the year. As I’ve often said, holding yourself accountable by setting smaller goals each week can help you reach your larger goals over time. I need to make sure I’m committed every day to this goal. My goal is to exercise for 30 minutes three days a week and record the number of miles I walked and ran. For me, writing down what I eat every day helps me cut back on sweets and fatty foods. It helps me to think about what I am snacking on and making sure my regular meals are healthy.ģ. After setting that number, tracking my weight loss and exercise amounts is necessary weighing myself every day helps to keep the challenge in front of me.Ģ. It’s important to have a target weight in mind that I’m trying to reach. Past experience tells me, I’ll need to do the three things below to record my resolution as a win at the end of the year, and they may be able to help you, too.ġ. In 2017, my personal goal is to log more time at the gym and become more dedicated to improve my overall health. Checking smaller goals off your list and setting the bar higher each time can make your year-long feat more attainable.ĭuring my tenure of 32 years in the auto business and time with General Motors, I have made my fair share of New Year’s Resolutions. One way to start is by setting incremental goals that ladder up to the larger resolution you wish to achieve. It makes you wonder, what can the remaining percentage of Americans who are unsuccessful do differently this year? Norcross, Ph.D., reports 45 percent of Americans make New Year’s Resolutions each year, but only 40 percent of Americans succeed in meeting their goals. A study published by University of Scranton psychologist John C.
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